Privacy Policy

Effective Date:  March 1, 2022

Last Updated:  March 7, 2022

This Privacy Policy (“Policy”) describes how Midland Paper Company d/b/a SupplyLand (hereinafter, "SupplyLand, “we,” or “us”) treats personal information on our websites and other online platforms where this Policy is located (collectively, our “Platform”). 

If you are a California or Nevada resident, you may view our California and Nevada privacy notices here.


We collect information from you and about you. Here are some examples of the information we may collect:

  • Contact Information:  For example, we may collect your name, home address, telephone number and email address. We may also collect your mobile phone number.
  • Billing and Payment Information:  For example, this may include your billing address and your preferred method of payment. Through our service providers, we may also collect your credit or debit card information.
  • Information You Submit:  We may collect information when you send us a message through the “Contact Us” page or similar features on our Platform.  We may also collect other information you submit through an online comment or when you contact our sales or support teams.
  • Business Information:  For example, we may collect your business contact information. We may also collect information about your employer and your job title.  
  • Demographic Information:  We may collect demographic information such as your birthdate, age, and zip code. 
  • Device Information:  For example, we may collect the type of device you use to access our Platform. We may also collect your device identifier, IP address or mobile operating system.
  • Account Information:  Certain portions of the Platform allow you to create a user account. In connection with that account, we may collect your username and password.
  • Commercial Information:  We may collect personal information that could identify you and relates to the products or services in which you are interested, or have considered or purchased. We may also collect personal information about your purchasing habits, or consuming history or tendencies.
  • Usage Information:  We may collect information regarding how you use the Platform. For example, we may collect information regarding what Platform features are useful or most frequently used. 
  • Internet Information:  If you use our website, we may collect information about the browser you are using or your browsing or search history. We might look at what site you came from, or what site you visit when you leave us. We may also collect information about how you interact with an advertisement. 


We collect your information in different ways. Below are some examples of how we may collect your information.

  • Directly From You: For example, when you:
    1. Register for an account.
    2. Purchase our products and services.
    3. Submit an inquiry to us.
    4. Sign-up for one of our events.
    5. Request a product demonstration.
    6. Download our product materials.
    7. Complete an online form.
    8. Sign up for a promotion or contest. 
    9. Contact our sales or support team.
    10. Interact with our social media pages.
    11. Otherwise interact with us.
  • Passively: For example, when you visit and navigate our Platform on any device or click on a sponsored link or third-party advertisement. We may also collect information about users over time and across different websites and devices when you use the Platform. 
  • From Third-Parties:  We may receive information about you from other sources. For example, this may include receiving information from:
    1. Our business partners, including online advertising networks and analytics vendors. 
    2. From our affiliated entities, including our parent company, Midland Paper, Packaging + Supplies.
    3. Social media sites, including Facebook, Twitter, YouTube, Pinterest, Snapchat and Instagram .
    4. Your contacts who provide your information to us because they think you may be interested in our products and services or they want to share a product or service with you. 
    5. Companies that provide information to supplement what we already know about you, including data aggregators and cooperative databases. Certain third-parties might link your name or email address to other information they have collected. That might include online usage information.
  • By Combining Information:  For example, we may:
    1. Combine information that we collect offline with information we collect through our Platform. 
    2. Combine information we collect about you from the different devices you use to access our Platform.
    3. Combine information we get from third-parties with information we already have about you.


We process your personal information for the following purposes:

  • To Provide Our Products and Services. This includes fulfilling your requests for our products and services. 
  • To Customize Your Experience With Us. This may include displaying products that may be of interest to you.
  • To Run and Improve Our Platform and Business. We may use your information to make our Platform and business better. We may also use your information to provide you with information about our business.
  • To Provide Customer Support. This includes responding to customer service and support requests.
  • To Respond to Your Requests or Questions. This may include responding to your feedback.
  • To Communicate With You. We may communicate with you about your account or our relationship. We may also contact you about this Policy or our Platform terms and conditions.
  • For Marketing Purposes. We may provide you with information about our company and our business initiatives. This includes using your information to personalize your experience on our Platform and with our products. We may also engage in online behavioral advertising and retargeting. For more information about your choices related to these communications, see the Choices Regarding Your Information section below.
  • For Administrative Purposes. This includes using your information for accounting, record keeping, backup, and administrative purposes. This may include running any promotions or contests that we may offer.
  • For Security Purposes. This could include protecting our company and consumers who use our products and services. It may also include protecting our Platform.
  • As Otherwise Permitted By Law or As We May Notify You.
  • As Requested Or Directed By You. 


We may share your information in the following ways:

  • Internally. We may share your information with our parent, subsidiary, and affiliate entities.
  • With Our Service Providers. We may share your information with third-parties who perform services on our behalf. For example, this may include companies that send emails on our behalf or help us run our Platform.
  • With Our Business Partners. For example, this may include data aggregators, cooperative databases, advertisers, media buying agencies, advertising networks and advertising service providers.
  • With Third-Parties for Marketing Purposes. This may include third-parties in whose products or services we believe you may be interested. These third-parties may also share your information with others. These third-parties may use your information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising. 
  • With Any Successors to All or Part of Our Business. For example, if we merge with, acquires or is acquired, or sells part of its business to another entity. This may include an asset sale, corporate reorganization or other change of control. 
  • To Comply With the Law or To Protect Ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests. We might share information when we are investigating a potential fraud, or as required to administer any contest or promotions we may offer.
  • Where You Have Asked Us to Share Your Information With a Third-Party.
  • For Other Reasons We May Describe to You at the Time of Collection. 


The Platform where this Policy is located are meant for adults. We do not knowingly collect personally identifiable data from persons under the age of 18, and strive to comply with the provisions of COPPA (The Children’s Online Privacy Protection Act). If you are a parent or legal guardian and think your child has provided us with information, please contact us at [email protected].  You can also write to us at the address listed at the end of this Policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children's privacy on-line here.


You have certain choices about how we use your information. Certain choices you make are browser and device specific.

Marketing Communications:

You can opt out of receiving our marketing communications by using the unsubscribe link within each email. Note that  you will continue to receive administrative messages from us regarding your account or any orders that you may place.

Cookies & Other Tracking Technologies:

  • For information about our use of cookies and other tracking technologies, and to read our “Do Not Track” policy, please click here .

California and Nevada Privacy Rights

  • If you are a California or Nevada resident, you may view our California and Nevada privacy notices here.


We take appropriate steps to preserve the security of your personal information, including preventing them from being distorted, damaged or disclosed to unauthorized third-parties. We use reasonable means to safeguard personal information under our control.

However, the Internet is not 100% secure. We cannot promise that your use of our Platform will be completely safe. We encourage you to use caution when using the Internet.  A username and a password are needed to access certain areas of our Platform. Consequently, it is your responsibility to protect your username and password.


Information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. This Platform is intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.


Our Platform may contain links to other third-party sites that are not governed by this Policy. If you click on a link to a third-party site, you will be taken to a site we do not control.  We are not responsible for the privacy practices used by third-party sites. We suggest that you read the privacy policies of those sites carefully. We are not responsible for these third-party sites.


If you have any questions, comments or concerns with respect to our privacy practices or this Policy, or wish to update your information, please feel free to contact us via email at [email protected] or by telephone at 866-789-6523. You may also write to us at the following address:

Privacy Questions
SupplyLand - c/o Director of eCommerce
101 E Palatine Rd Wheeling, IL 60090


From time to time, we may change our Policy. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our Platform. Please check our Platform periodically for updates. 

© Midland Paper Company. 2022.